YouTube Video Marketing Trends That Are Likely To Rage In 2022
While content has been used for digital marketing for many years, a lot of people may not be aware of using videos for growing their brand. However, video is the new king of content and YouTube is the best place to use it!
YouTube is a popular source of income for video content creators in many niches, but it is also the most popular video platform for all brands to market themselves. Nearly 86% of businesses reported having a YouTube strategy 2021 to market themselves and grow their audience. In 2022, even more businesses will turn to video marketing.
The top 5 trends to watch out for
With so many businesses opting for digital marketing with video content, some trends will sustain while others will vanish when newer ones come in. Here are the top 5
YouTube marketing trends 2022 will bring that are likely to continue for many years:
‘Going live’ was popularized by Facebook and Instagram but you can also expect this trend to grow on YouTube in 2022. When COVID-19 made a dent in everyone’s plans, live streaming allowed people to “attend” events that they couldn’t travel to. This trend will continue well into 2022 and beyond. Your brand can benefit from it, especially if you host a lot of events. People from all over the world can join YouTube Live events, growing your reach exponentially.
There was a time when you would have needed expensive equipment and a whole team to capture just 5 minutes of video. That’s not the case anymore! With social media influencers almost exclusively using smartphones to shoot videos, the need for expensive cameras and other equipment is gone. Also, with the massive cameras that some smartphones have, users can’t even differentiate between the content shot on a phone and a camera.
Using videos to tell the story of your brand is a trend that is here to stay in 2022 and beyond. Vlogging started with food vloggers posting cooking videos and travelers posting video stories of their adventures. It has since quickly emerged as a prominent way to tell a brand or creator’s story and build their personalities while keeping audiences engaged with helpful content. It’s also widely used by influencers to promote products or services they try or partner with.
Shorts are videos of 15 seconds or less. The trend began with TikTok initially and is now also picked up by YouTube. Their goal is to allow the extensive network of YouTube creators to create bite-sized content which can go viral. Shorts can be used to promote your products or services in snackable videos that keep users engaged and scrolling to watch more.
You can now use YouTube videos to boost the ranking of your website. Research shows that web pages with video content rank significantly higher in search results than pages with only text or images. Only using videos as your SEO strategy may also optimize your page enough that it shows up in the first-page results. Another survey shows that Google shows video content next to almost 26% of its search results, and users engage more with the videos than other content. However, just like other SEO techniques, you must be consistent, deliver truly engaging and helpful content, and optimize all your content at the backend.
Using the current and upcoming YouTube marketing trends can help your business grow and reach a vast audience. It can also help you monetize your YouTube channel by getting free YouTube views.
To get free YouTube views, likes, comments and subscribers on your YouTube channel, visit GoViral!
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