Which Creator Tools is YouTube Planning to Launch in 2022?
2022 is well underway, and there are still a little more than eight months to go before it makes way for 2023. In these 8+ months, things are set to be exciting for YouTube-based content creators. Recently, YouTube shared an official blog post that outlined some of the innovations that content creators can expect to see on the platform this year. Those innovations include some nifty creator tools, which will hopefully give YouTube creators more freedom to do what they do best.
In this article, we’ll take you through all the creator tools that YouTube is set to launch in 2022. But first, we’ll try and dissect the official blog post that YouTube shared. So, without any further delay, let’s get right into it!
What’s been said officially by YouTube about 2022 updates
The blog post that YouTube shared to notify users about the upcoming updates featured inputs from the Chief Product Officer of YouTube, Neil Mohan. In the post, Mohan said that YouTube would continue to make investments across its multiple formats, such as video on demand (VOD), Live, and Shorts. He also stated that in the months to come, all the formats would get more monetization and engagement options.
Mohan also acknowledged that the creators are the platform’s ‘heart and soul’ and that the YouTube team wants them to fulfill their creative goals. The official YouTube announcement featured a whole host of updates, but it’s the creator tools updates we’ll focus on in the next section.
YouTube’s 2022 creator tools updates
In the blog, Mohan mentioned how YouTube Shorts had changed the YouTube landscape and made it more accessible for short-form content creators. Before YouTube Shorts was launched, content creators were mostly using platforms like TikTok and Instagram (Reels) for posting their short-form content.
In 2022, you can expect to see a few new tweaks to the Shorts feature, as Mohan said that YouTube is committed to improving the product. Creating videos using the Shorts feature is also likely to become easier this year. Content monetization through the Shorts feature will also get interesting with BrandConnect-driven branded content integrations on the horizon.
Some other Shorts updates include new editing tools and video effects, along with the ability to respond to comments individually. Previously, creators couldn’t reply to individual comments within the Shorts feature. So, short-form content creators on YouTube definitely have a lot to get excited about.
Mohan also mentioned that YouTube is currently testing an idea that involves shopping directly within the Shorts feature. The overarching idea is that YouTube will also integrate eCommerce capabilities, which is quite promising for both creators and businesses.
There’s also the collaborative live streaming feature to look forward to, which allows creators to do interactive streams in a way that’s never been done before. Gifted memberships are on their way in as well, and once this feature is rolled out, users can purchase channel memberships for others.
Creators will also be able to set specific guidelines for their own channels, which will help in shaping constructive conversations and encourage respect between the members of their respective communities. Specific channel guidelines will also lead to new insights that creators can access on YouTube Studio, which will help them to improve their channels.
All in all, it’s safe to say that for content creators, there’s no better platform right now than YouTube, both in terms of features and content monetization options.
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