Tips to Prevent Getting Dislikes on Your YouTube Video
The dislike option has been available to YouTube users since the platform first surfaced. It’s an option that democratizes the platform, i.e., it allows users to express their negative feelings and opinions towards videos.
However, over the years, the emergence of haters on YouTube has led to the option being abused. Many successful YouTubers have had the misfortune of seeing the status of their videos and channels suffer due to troll and mob-driven disliking.
Do dislikes matter?
There are two ways of looking at dislikes. How the option affects content creators and how it affects audiences. Let’s start with its effects on audiences.
YouTube has conducted experiments in the past to analyze how audiences respond to videos with a large number of dislikes. The platform found that more often than not, users skip heavily-disliked videos, irrespective of their content. The trend is particularly true for channels that create divisive content on social, political, and religious issues. The platform also received many complaints from creators that felt targeted by troll mobs. Eventually, that led to the hiding of dislike numbers, i.e., audiences can still dislike videos but can’t see the number of dislikes now.
For content creators, dislikes don’t really affect their channels in terms of how the YouTube algorithm ranks them. To the YouTube algorithm, dislikes and likes both count for the same thing – user engagement. However, the fact that audiences typically tended to avoid videos with high dislike counts is something that may have prevented channels from amassing more YouTube views in the past. Right now, though, content creators can still see how many viewers have disliked their videos, which gives them a chance to get better at creating content.
Best practices for preventing dislikes
Even though dislikes are seen as user engagement by the YouTube algorithm, you’d still love to see those dislikes turn into likes, right? To see that happen, you’ve got to adopt the following practices:
- Improve video and audio quality: Your videos will get a lot of authentic dislikes if their video and audio quality aren’t up to the mark. While you don’t need the most expensive gear to create compelling YouTube content, you should definitely invest in a better camera and audio gear as well.
- Make things easy for your audience: If you’re a long-form video creator, you need to make things simpler for audiences who may want to skip to a certain section of the video. Now, YouTube allows content creators to break their video timelines down into chapters. So, make the most of this feature and give your audience the opportunity to watch the part of your content that they want to watch.
- Steer clear of controversy: There are hundreds and thousands of YouTube channels that have courted controversy and gained success out of it. However, the margin for error is thin when it comes to making controversial videos. So, ideally, you should pick subjects that aren’t likely to stir up trouble. Sure, it may give you some short-term internet fame. But it can also add to the dislikes across your videos.
- Keep the gift of giving alive: YouTube audiences are an impatient bunch, and as a content creator, it’s your job to keep giving them more. There are two ways you can do this – by posting more frequently and by conducting contests like giveaways. More content for audiences to watch will translate into more watch time, which is one of the most important YouTube performance metrics these days. Giveaways are great for increasing likes and overall user engagement.
Dislikes may not be as important as they once were, but they can certainly be indicators of your content’s quality. So, don’t ignore them. Instead, act on them by creating better content.
If you want to enhance user engagement on your YouTube channel through free YouTube likes and free YouTube comments, why don’t you consider the services of GoViral? Apart from likes and comments, GoViral is also a great tool to boost your views and subscribers.
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