Pezani Maonedwe Aulere A YouTube ndikulandila Mabizinesi Amtengo Wapatali ndi Kutsatsa Kwa YouTube
Kodi mukuyang'ana kukulitsa bizinesi yanu ndikuwonjezera phindu mu bizinesi yanu? Muyenera kugwiritsa ntchito kutsatsa kwamavidiyo. Palibe malingaliro amakono otsatsa malonda omwe alibe lero popanda kutsatsa makanema. Kupatula apo, zikafika kutsatsa kwazinthu, makanema amalembetsa ma ROI apamwamba kwambiri. Ziribe kanthu zomwe mukufuna kuchita pakutsatsa makanema, zochitikazo ndizotsimikizika.
Kutsatsa makanema kumadziwika bwino m'mabwalo azamalonda chifukwa chazomwe zimathandizira kuyendetsa kasitomala ndikupanga zotsogola kubizinesi yanu. Ngati simunaphatikizepo kutsatsa makanema mumachitidwe anu otsatsa, ndi nthawi yoti mutero. Kutsatsa makanema kungokulitsa kukwera kwakanthawi posachedwa ndikupanga zabwino zingapo zotsatsa pa bizinesi yanu.
Chifukwa chiyani mumasankha YouTube pakusungira makanema otsatsa malonda anu
Sitingathe kuyankhula za makanema apaintaneti osatchula za YouTube. Kusunga makanema ndikugawana nawo masamba ndikofanana ndi makanema apaintaneti. M'malo mwake, anthu ambiri sadziwa, koma YouTube ndi yomwe ili injini yachiwiri yotchuka kwambiri padziko lonse lapansi. Mwanjira ina, muli ndi omvera okonzeka patsamba lino, ndipo kutsitsa makanema otsatsa pa YouTube kumathandizanso kuti mukhale apamwamba malinga ndi SEO. Kupeza malingaliro a YouTube patsamba lanu labizinesi la YouTube kungakuthandizeni kuwonekera bwino kwa mtundu wanu ndikuthandizira kufikira. Chifukwa chake, ndichifukwa chiyani mungafune kusankha tsamba lina lililonse lapa kanema kuti muzitsitsira makanema anu otsatsa?
Zopindulitsa zomwe zingasungidwe ndi kutsatsa kwa YouTube
M'chigawo chino, tiwona maubwino onse omwe mumalandira mukasankha YouTube ngati njira yomwe mumakonda kugawana nawo makanema otsatsa bizinesi yanu:
- Kuwonetsa kosadabwitsa - YouTube ndiye mfumu yamavidiyo onse ogawana nawo kanema. Ogwiritsa ntchito azaka zapakati pa 15-55 amalowa papulatifomu pafupipafupi. Ndizotheka kunena kuti kanema ikhoza kukuthandizani kuti muzindikire. Komabe, pali toni yamavidiyo patsamba lino, ndipo muyenera kupanga makanema abwino kwambiri kuti muwonetsetse kuti asatayike m'nyanja mwa makanema ambiri omwe amakhala pamenepo. Kupeza mawonedwe pazomwe mungakonde muvidiyo yanu kumatha kukhala ntchito yolimbika. Pachifukwa ichi, ngati mungapeze njira yopezera malingaliro aulere a YouTube panjira yanu ya YouTube, muyenera kuigwiritsa ntchito mosavuta.
- Magalimoto ambiri - YouTube imalembetsa anthu ogwiritsa ntchito tsiku lonse. Omwe amagwiritsa ntchito mabiliyoni ambiri amawonera makanema opitilira biliyoni pa makanema ochezera pa intaneti. Ntchito yosungira makanema kwaulere imatha kufikira anthu ambiri kuposa kanema wawayilesi. Amapereka mabizinesi ndi njira yotsatsira yotsika mtengo yamavidiyo otsatsa omwe amapanga. Ngati mukugwiritsa ntchito moyenera, inunso mutha kuwonetsa mabiliyoni ambiri pazomwe mukutsatsa makanema, kutsimikizira kuti bizinesi yanu ikubwera.
- Zomwe zingayambitse matenda - YouTube imapatsa mabizinesi mwayi wambiri wopangitsa kuti makanema awo azitha kuwonekera. Mutha kuyika makanema anu munjira zingapo zotsatsira, monga kuziphatikiza ndi blog yanu kapena kugawana ulalo wawo pa forum yolumikizana ya LinkedIn.
- Kusintha kwa SEO - Chiyambireni pomwe Google idapeza YouTube, makina osakira amakhala ndi masamba awebusayiti omwe ali ndi makanema pa YouTube apamwamba pazosaka zake. Mwanjira ina, sikuti kungopanga makanema anu mozungulira YouTube kumakuthandizani kuti mupambane malingaliro omwe amapindulitsa kutsatsa kwanu pa YouTube, koma zimapindulitsanso kuyeserera kwanu kwapa digito. Kusanjidwa kwa SEO patsamba lanu labizinesi kumalimbikitsidwa, tsamba lanu latsamba limangolembetsa masamba apamwamba.
- Kuphatikiza kosavuta ndi kutsatsa kwapa TV - Palibe chomwe chimagwira bwino pakutsatsa kwapa TV kuposa makanema ogawana. Mukapanga kanema wamalonda wotsika kwambiri pabizinesi yanu pa YouTube, mumakonda kusinthasintha kogawana nawo patsamba lanu. Anthu ambiri atha kuwona makanema pazama media omwe amapezeka pazakudya zawo m'malo mofufuza njira yanu yabizinesi. Akapeza makanema anu omwe amawakondera pa TV, amawagawana ndi anzawo komanso anzawo kudzera pama TV awo. YouTube, ndiye, imakupatsani mwayi wophatikiza maubwino otsatsa makanema ndi kutsatsa kwapa media media kukhala njira imodzi yotsatsa yotsika kwambiri.
- Kufikira kwapadziko lonse - YouTube imakonda kutchuka padziko lonse lapansi. Ikugwira ntchito m'maiko 88 ndipo imaperekedwa m'zilankhulo zosiyanasiyana za 76. Palibe ntchito ina yakusungira makanema pa intaneti yomwe ingakulitse makanema otsatsa malonda anu padziko lonse lapansi omwe YouTube imatha. Mukalandira mawonedwe aulere a YouTube ndikukulitsa kuchuluka kwamawonekedwe amakanema anu otsatsa pa YouTube, mumawatsatsa chilolezo. Omvera amamvera kwambiri kanema wokhala ndi zowonera kwambiri kuposa momwe amawonera kanema yemwe akuwoneka kuti amawonedwa ndi anthu ochepa omwe adalipo kale.
Momwe mungayambire ndi kutsatsa kwa YouTube
Tsopano popeza mwakonzeka kuchita nawo Zotsatsa pa YouTube, tinaganiza kuti mutha kugwiritsa ntchito kalozera wamomwe mungayambire. Kutsatsa kwa YouTube kumawoneka ngati kovuta kwa oyamba kumene omwe sanagwiritse ntchito makanema ochezera komanso kugawana nawo ngati chida chotsatsira. Kutsatsa kogwira ntchito pa YouTube kumaphatikizapo ntchito zingapo zomwe zimafunikira chidwi chanu komanso chisamaliro chanu. Muyenera kudziwa momwe mungapangire njira yapa YouTube yazotsatira zabwino ndikukwaniritsa makanema omwe mumapanga pa YouTube kuti mukhale ndi ma injini osakira pa intaneti. Muyeneranso kumvetsetsa momwe mungagwiritsire ntchito makampeni otsatsa a YouTube, komanso kusanthula mayendedwe omwe amapangidwa ndi kuwunikira makanema pa YouTube.
Pansipa, timagawana zolozera momwe mungayambitsire ulendo wanu wotsatsa makanema pa YouTube kuti mupindule ndi bizinesi yanu.
Kupanga ndikugwiritsa ntchito njira yapa YouTube
Ngati mukufuna kulandira zabwino zonse pakutsatsa kwanu kwamalonda pa YouTube, sankhani akaunti ya Brand pa Google kuti mulembetse ku YouTube kuposa kugwiritsa ntchito akaunti yanu. Akaunti Yogulitsa ithandizira anthu angapo kulowa muakaunti yanu ya YouTube, osati munthu amene adapanga. Ngati mugwiritsa ntchito akaunti yanu ya Google, dzina lanu logwiritsa ntchito akaunti ya YouTube ndi lomwe mudadziwonetsera kale pa Google. Kupanga ndikuwongolera mayendedwe angapo a YouTube nthawi imodzi kumakhala kosavomerezeka ndi Akaunti ya Brand, yomwe mungapindule nayo bizinesi yanu ikamakula.
Kupanga zinthu zogwira mtima sikungatheke popanda kafukufuku wokwanira. Ngati mukufuna kuti makanema anu a YouTube achite bwino, phunzirani pang'ono za kuchuluka kwa omvera anu pa YouTube. Kodi ndi chikhalidwe chiti chomwe ambiri amachokera, ndi azaka zingati, ndipo akusankha kugwiritsa ntchito bwanji zomwe muli nazo? Kudziwa bwino izi kudzakuthandizani kuti mupange zotsatsa zotsatsa za YouTube zotsatsa. Ngati mwasindikiza kale makanema patsamba la YT la mtundu wanu, mutha kugwiritsa ntchito tsamba la webusayiti la Analytics kuti mudziwe zamomwe omvera anu akuchitira komanso momwe amakhalira. Fufuzani kuchuluka kwa omvera ndi otsatira anu pamasamba ena azanema. Iyenera kukuthandizani pakupanga kwanu kwakutsatsa.
Fananizani ndikuwunika momwe mtundu wanu ukugwirira ntchito pa YouTube ndi omwe akupikisana nawo. Onani zowonera pamavidiyo awo komanso kuchuluka kwa omwe adalembetsa m'mayendedwe awo. Mutha kukhazikitsa zikhazikitso pakuwonetsa makanema anu otsatsa a YouTube moyenera. Mwinanso mungafunike kuzindikira mawu omwe agwiritsira ntchito ndi mafotokozedwe azomwe apereka kuti alimbikitse kupanga makanema anu. Izi zati, nthawi zonse muzikhala pachiyambi pakulankhula kwanu. Kusunga tabu yamavidiyo osintha pa YouTube ndichinthu chabwino, chomwe chingakuthandizeni kukunkha maupangiri ndi zidule zopanga makanema omwe akuchita bwino kwambiri.
Kukhazikitsa makanema apa YouTube pazotsatira zabwino
YouTube ndi injini yosakira makanema yomwe imakhala ndi mawu ake potengera mawu osakira, maudindo, mafotokozedwe, ndi zina zotero, chimodzimodzi ndi injini zina zilizonse zosaka. Ngati mukufuna kuti makanema anu a YouTube apezeke mosavuta ndikupeza mawonedwe aulere a YouTube mwachisawawa, mudzafuna kukhathamiritsa makanema omwe mumapanga kuti muchite nawo. Malingaliro a YouTube akuwonetsa makanema kwa omvera potengera zomwe amakonda. Mutha kuwerengera kuchuluka kwamavidiyo omwe mumapanga pochita kafukufuku wamawu pa YT ndikupanga makanema okhudzana ndi mawu ofunikira. Zomwe muyenera kuchita ndi -
- Bwerani ndi mutu wamphamvu wokhala ndi mawu osakira omwe angavomerezedwe mosavuta ndi algorithm ya YouTube. Musayese kukhala spammy kapena kutsatira zolemba-nyambo kalembedwe kulemba; mosakayikira zidzatsogolera ku SEO yosauka pavidiyo yanu ya YouTube.
- Sinthani chithunzi chanu cha vidiyo. Chojambula chanu chavidiyo ndichimodzi mwazinthu zoyambirira zomwe omvera amazindikira za kanema wanu wa YouTube. Chithunzithunzi chosangalatsa chomwe chingalimbikitse anthu kuti azingodina ndikusewera makanema anu a YouTube. Pangani chithunzichi kuti chikhale chowongolera kwambiri pazotsatira zabwino.
- Lembani kanema momveka bwino komanso mwachidule. Anthu amakonda kusewera kanema ndikuwonerera mpaka kumapeto ngati angadziwe kuti mutu wa kanemayo ndiwowakomera. Mafotokozedwe achilengedwe omwe ali ndi mawu ofunikira a kanema wanu apangitsa kuti vidiyo yanu ikhale yosangalatsa kwa owonera ndikuwathandiza kuwasunga nthawi yothamanga.
- Phatikizani ma CTA amtundu wamakhadi, ma watermark, ndi zotsatsa zazikulu. Mukufuna kuti omvera anu makanema otsatsira a YouTube achitepo kanthu m'malo mwa bizinesi yanu. Kulowetsa zinthu izi mumavidiyo anu otsatsa otsatsa a YouTube kumatha kupatsa omvera anu chidwi chomwe akufunikira kuti alowetse malonda anu.
Limbikitsani omvera anu pa YouTube kuti azikonda, kugawana, ndi kulembetsa mavidiyo anu. Zimayendetsa chibwenzi ndipo zimakhudzaudindo wanu pamachitidwe a YouTube.
Njira yotsatsa komanso yotsatsa kwambiri pa YouTube ndiyomwe imadziyesa nthawi zonse ndikudziwongolera kuti ikhale yogwirizana ndi zosowa za omvera ndi zikhumbo zawo. Zimayendetsanso msika wamakono. Mukapanga njira yaku YouTube yamabizinesi anu, mudzachita bwino kujambula ndikutsata ndandanda yosindikiza makanema kuti mukonze zotsatsa zanu zamavidiyo.
Mwinanso mungafotokozere zomwe zili patsamba lanu powonjezerapo mawu ofotokozera, kuwapanga kukhala mndandanda wazosewerera, ndikupanga ngolo yapa YouTube. Mutha kusiyanitsa mbiri yanu yazomwe zili pa YouTube popanga makanema osiyanasiyana kuti mugulitse mtundu wanu. Mwachitsanzo, mutha kutsitsa kasitomala wamavidiyo a Makasitomala pazamavidiyo angapo ofotokozera omwe mumapanga pachiteshi chanu.
Kutsatsa kwamphamvu pakadali pano kukuyenda bwino kwambiri. Mutha kumangapo mgwirizano ndi ma YouTubers odziwika kuti mufalitse kanema wa YouTube wa mtundu wanu kapena kukhala ndi otsogola odziwika nawo ogawana nawo makanema pazanema zina. Chinyengo chogwiritsa ntchito kanema wa YouTube wokondedwa ndikuwunika momwe makanema anu a YouTube amagwirira ntchito nthawi ndi nthawi ndikusintha momwe mungafunire kuti musinthe ndi nthawiyo. Zida zingapo, monga Canva ndi Channelview, zimapezeka pa intaneti, zomwe zingakuthandizeni ndikukulitsa malonda anu. Ngati mukufuna kuwonjezera kutsatsa kwamavidiyo anu pa YT, mungaganizire kuwagwiritsanso ntchito.
Kutsiliza
Mwachidule, kutsatsa kwa YouTube kumawoneka ngati kosagwirizana pomwe mukufuna kulowa mdziko lotsatsa makanema. Ngakhale pali makanema ochepera komanso kugawana nawo kwaulere kwaulere pa intaneti monga Vimeo ndi DailyMotion, palibe amene angalimbane ndi mwayi wogwiritsa ntchito ndi YouTube. YouTube imapereka makanema ochepetsa padziko lonse lapansi ndikugawana nawo masamba osavuta, opanda zovuta omwe ngakhale oyamba kumene angagwiritse ntchito kutsitsa makanema awo. Masiku ano, YouTube ndi imodzi mwamawebusayiti omwe amagwiritsidwa ntchito kwambiri pazofalitsa zonse. Mungachite bwino kugwiritsa ntchito mwayi wake kuti mufikire anthu ambiri pamtundu wanu.
Tinafotokoza mwatsatanetsatane masitepe onse omwe mungatsatire kuti mupange njira yabwino yotsatsira pa YouTube pabizinesi yanu. Ngati mukuganiza kuti mungapindule ndi thandizo lowonjezera pakukhazikitsa njira yabizinesi ya YouTube, mwafika pamalo abwino. Pezani mawonedwe aulere a YouTube ndikulimbikitsa kutsatsa kwanu kwamavidiyo munjira yabwino kwambiri. Ngati mukufuna kuti omvera anu ayembekezere zomwe zatulutsidwa ndi kanema wa YouTube wa mtundu wanu, mutha kudalira luso lathu ndi ukadaulo woti utithandizire. Lonjezani omvera anu pa YouTube ndi makasitomala anu amalonda mpweya womwewo!
