Key Reasons Why Engaging with Negative Comments is an Important Part of Your YouTube Marketing
If you look at the comments section of the most-liked YouTube videos, you’ll be able to find numerous negative comments. This proves that no matter how good or well-liked a particular video is, it’s hard to please everyone. Of course, it’s not all genuine dislike – there are haters and trolls as well. So, if you’re hoping to create a successful YouTube channel, expect a certain degree of negativity in the comments section. However, you must engage with them instead of worrying about those negative comments. To understand why that is the case, read on to know all the reasons.
1. Maintaining public relations
Your brand’s relationship with the general public should be healthy, and this is where negative comment engagement comes into the picture. Imagine this – a disappointed customer has left a negative comment on one of your YouTube videos. In such a scenario, ignoring that comment is the worst thing you can do. Instead of ignoring it, try to address the issues stated in it by the customer. This will show other existing and prospective customers that your business cares about them. Remember, every company makes mistakes. What’s important is how those mistakes are corrected.
2. Personalized communication
These days, many businesses rely on bot-driven replies to handle their YouTube comments sections. While such responses are incredibly prompt, they lack authenticity. In the long run, this may affect how your business is perceived. Bots are devoid of human feelings like empathy, which will reflect in bot-driven comments. Disappointed customers will be disappointed even further if they realize that the replies to their comments are from bots and not actual human beings. You can personalize communication with your customers by authentically engaging with negative comments. This will allow individual complaints to be explicitly addressed instead of generically.
3. Providing alternatives to customers
If a product or service offered by your brand has left one of your customers disappointed, it’s not the end of the world. What if your brand has an alternative solution to offer to the disappointed customer? The customer won’t know that unless you tell them loud and clear. So, if you believe that the customer can benefit from choosing an alternative product or service, communicate that clearly through the comments. You can think of this as comment marketing, where you use the negative comments as opportunities to promote your products and services.
4. Tutoring customers on the right way to use your products
A customer’s negative experience of your product might not always be the product’s fault. What if the customer has made a mistake in using the product? Your reply to the comment may act as a tutorial in such a scenario. This will educate customers on how to use the product correctly, which will go a long way towards reversing the negative experience. When you help customers understand correct product use, it also sends them a positive signal about the nature of your business. Customers appreciate brands that provide solutions – way more than brands simply out there to make profits.
As we mentioned before, you’re also likely to encounter a ton of hate and troll comments on your YouTube channel. Don’t let such comments affect your motivation to serve your genuine customers. If your videos’ comments sections are filled with such comments, you can even consider getting free YouTube comments from a service like GoViral.
GoViral is a software tool perfect for both new and experienced YouTube content creators. You can get free YouTube comments, subscribers, likes, and views by using the tool.
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