How The YouTube Algorithm Works In 2021
Since YouTube was launched in 2005, the platform has become a popular space where users watch, share, and upload videos. Being the second-largest search engine in the world, it has become a valuable tool for creators as well as brands. It attracts over 2 billion monthly users. But, how does YouTube make all those users come back for more? The video platform has an algorithm serving up a list of relevant content that always knows what users want to watch.
YouTube Search Algorithm
In order to drive engagement and build your brand visibility, you need to understand the emerging SEO best practices and latest YouTube trends. Here is how the platform ranks videos and how you can optimize your videos:
There are two main SERP ranking signals for the platform:
- Engagement metrics (Likes, comments, watch time, etc.)
- Keyword relevance based on metadata (Keywords, description, and title)
YouTube takes into account how well your content, titles, and descriptions match the search query of the user. For the engagement metrics, recency and watch time are the biggest factors for SERP ranking. YouTube also factors in watch history, when the user watched videos on the same topic, and how many videos they have watched from your channel. Here are some other ranking signals that you should know about:
- How quickly the views of your video grows (video velocity)
- How frequently users click your video from the rankings page
- How frequently you upload new videos (since new videos get a higher ranking, you must create new content consistently)
- How much time the user spend on YouTube after watching your video (session time)
The bottom line is that if your video answers the question of the users and holds their interest, you will benefit from the ranking algorithm of YouTube.
In order to ensure that the SEO algorithm of YouTube works in your favour, you need to optimize your metadata which includes the title, tags, and description of your videos. There are SEO tools you can use for identifying popular searches and keywords you can use. Titles and descriptions that contain the keyword are more likely to show up in the relevant searches.
According to YouTube, you should write a description of one to two paragraphs to provide an overview of your video. It is important that this description is in natural language and now just keywords. However, you do have to add the important keywords at the start of the description along with your primary keyword in the title. Your description’s first few lines will appear on the SERP. So, make sure that it is enticing enough for the users to click on your video.
Your ranking is also impacted by the title and thumbnail of your video. If you have a great thumbnail, it will make people want to click on your video and increase your views. It also tells YouTube that your video content fits the query. Another thing that you need to focus on is tags. Tags can help people find your content on YouTube.
If you take into account the YouTube algorithm and its updates, you will be able to take your YouTube channel to a whole different level. Just keep an eye on the metrics and analytics reports, and you will be good to go.
However, there is nothing wrong in taking help. If you want free YouTube views from real people for free, you can take the help of GoViral. They can deliver views, comments, likes, and subscribers from real people easily and quickly. With their help, you can have everything delivered right to you and grow your channel.
Also on GoViral
All the Reasons Why Your YouTube Travel Channel Isn’t Growing
When it comes to travel channels on YouTube, there are simply too many to count. While some of them grow exponentially, most of them seem to be stagnant, ultimately fading away without making much of…
How The YouTube Algorithm Works In 2021
Since YouTube was launched in 2005, the platform has become a popular space where users watch, share, and upload videos. Being the second-largest search engine in the world, it has become a valuable tool for…
How To Promote Your YouTube Videos
Saying that the internet is flooded with content would be an understatement. Every minute, a ton of content is being published into different platforms like YouTube from people all over the world. However, just because…