All the Reasons Why Your YouTube Travel Channel Isn’t Growing
When it comes to travel channels on YouTube, there are simply too many to count. While some of them grow exponentially, most of them seem to be stagnant, ultimately fading away without making much of a mark. If you have your very own travel channel on YouTube that isn’t faring particularly well, there may be a few reasons behind it. But what are they? And how can you change your channel’s fortunes? Read on to find out.
1. You’re mimicking the style of a successful travel YouTuber
Every successful YouTuber has his/her signature style of speaking, vlogging, editing, etc. While these styles work for them, thinking that they’ll work for you is one of the biggest mistakes you can make as a YouTuber. The trick is to find your own voice, which will set you apart from the rest. Sure, you can look to other YouTubers for inspiration, but copying or mimicking them isn’t the way to go.
2. You’re focusing on destinations that are already well-covered
Many beginner travel YouTubers think that the best way to gain the attention of viewers is to make videos on popular destinations. However, the fact is that the most popular destinations have already been covered by the best in the business. Instead of creating videos on places that don’t need an introduction, try and discover offbeat destinations and share your experiences across all of them.
3. You’re using outdated equipment
Having the most expensive camera gear isn’t a guarantee that your travel channel will see success. However, if you’re using outdated equipment, your videos will turn out to be low-quality that no one will want to see. So, try and upgrade your gear from time to time without draining your pockets dry. For example, in this age of DSLRs, GoPros and drones, mobile videos just won’t cut it.
4. You’re not providing enough value
So you went to some place and made a decent-looking video on it, but you’re still short on the expected views and likes. What could have gone wrong? There’s a high chance that your video didn’t pack enough information. Good video quality is important – there’s no doubt about that. However, you also have to provide value to your audience through relevant information on how to reach the destination and the costs involved.
5. Your presentation doesn’t suit your personality
There are numerous interesting ways to create stunning travel videos. However, the ones you stick to should suit who you are as a person and the skills you have. For example, if you aren’t very familiar with creating cinematic travel videos, you should stick to vlogging. Sure, you can brush up on your skills later, but for the time being, do what you do best.
6. You’re trying to do too much at the same time
Doing different types of travel videos just for the sake of getting more views is a tactic that many travel YouTubers use. However, if you’re only just starting out, we recommend steering clear of this tactic. In the initial stages, stick to a particular niche. For example, if you like food and travel, you can combine the two elements and stick to your style until you have a substantial following. Once you’ve established yourself, you can diversify your content and experiment more.
7. You’re not consistent
The key to success on YouTube lies in how consistent you can be with your uploads. Simply put, uploading a ton of videos one month and going missing for the next isn’t going to work out. So, it’s vital that you plan everything well in advance. For example, if you’re creating a series on a particular destination, space out the episodes so that they can be immediately followed up by another series focusing on a different destination.
GoViral is a tool that allows YouTubers to gain free YouTube subscribers, views, likes, and comments. You should definitely consider using it to get your YouTube travel channel off to a bright beginning.
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