5 Reasons Why YouTube Should Be Your Primary Social Account
Until a few years ago, most marketers wouldn’t have thought of YouTube on the same footing as the likes of Facebook, Instagram, and Twitter. However, the times have changed. Today, YouTube is just as potent as a social media marketing vehicle, if not more. In this article, we’ll take you through 5 reasons why YouTube should be your primary social account.
1. The dominance of video content
While text and image-based content remain relevant, audiences are increasingly shifting towards video content – the stats prove it. The majority of consumer internet traffic (82%) is made up of online videos. Compared to 2017, this is a significant leap – almost 15 times higher. It’s safe to say that the trend is set to continue in the days, months, and years to come. When it comes to audience engagement, images and text come nowhere close to the potential of video content.
2. The popularity of YouTube
When it comes to video-streaming platforms, there can be no doubt about it – YouTube is the biggest platform on the face of this planet. Sure, other platforms have emerged, such as Vimeo and Twitch. However, those platforms have a long way to go if they are to catch up with the numbers of YouTube. Every month, the YouTube website is visited more than a whopping 14 billion times – that’s considerably more than prominent platforms like Facebook and Instagram. YouTube also happens to be the second-most visited website/app in the world, right after Google, its parent company.
3. Unparalleled viewership
The skyrocketing popularity of YouTube has resulted in viewership that’s quite simply unparalleled. Sure, the sheer number of content creators on the platform may make it difficult for up-and-coming creators to establish themselves. But one thing’s for sure – if you put the work into YouTube marketing and deliver quality to audiences, there’s every chance for your channel to blow up. What’s more? YouTube makes it incredibly easy for viewers to share content, both on the app and the website. So, if a particular viewer likes your videos, it’s quite likely that the viewer will share the videos with friends, which will only add to your views.
4. Features galore
YouTube has become the ultimate video marketing platform today because it offers countless features to creators. There was once a time when creators were restricted to creating long-form videos on the platform, but not anymore. Today, creators can experiment with YouTube Shorts, which is a short-form video creation feature similar to Instagram Reels and TikTok. Many creators have already tasted success on the platform through YouTube Shorts, and it’s set to grow even bigger. Also, YouTube has a live streaming feature, and creators can post images as well, which are great for informing audiences about upcoming content.
5. YouTube is Google-backed
Google is the world’s number one search engine, and being YouTube’s parent company, it provides plenty of advantages to YouTube-based content creators. For instance, Google displays relevant YouTube videos in its search results now. So, there’s a chance for your target audience to find out about your YouTube endeavors through Google searches. Also, Search Engine Optimization (SEO) is something you can implement across all your videos, which will increase the likelihood of your videos getting found on not just YouTube but on Google as well.
So, all in all, it’s fair to say that if you want to achieve your social media marketing goals, you’ve got to be active on YouTube. Additionally, you should do everything in your power to ensure that your YouTube channel is your primary social account.
If you’re new to YouTube and want to enhance your channel’s statistics quickly, why not consider GoViral? Through the GoViral tool, you can add free YouTube views and free YouTube subscribers to your channel. You can also boost user engagement through free YouTube comments and likes.
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